What time is Media Time?

As the mobile media market matures and entrenches itself into our daily lives as the internet as done over the past 15 years, it is becoming more and more apparent to me that as person I am only inclined to take advantage of what the internet has to offer media wise at certain points in my day.

I have mentioned in past blogs that for mobile media to really take off and become a useful and valuable part of our day to day lives, that content providers really need to pay attention to the consumers wants and needs. I mentioned that snack sized media is seemingly what people want out of their mobile devices due to either their lack of an attention span, or the fact that that kind of sized media fits into where they use their mobile devices most. But another factor they need to pay attention to is when and where do people access their mobile content.

Mark Cuban has already done the leg work on this blog, revealing from his sources at Comscore.com, that about 50% of online video viewing during the weekdays, takes place between 7am and 5pm. During work!

This might come as a suprising statistic to employers but, I think these statistics have some validity to it. I remember my first experience in a corporate office was last spring and I was shocked by the amount of time people spent listening to online radio stations or watching short clips of online videos. Its something people do during, inbetween, and during breaks from their work during the day. And why not, these people are almost always captive in front of their computers at work, and its completely unrealistic to expect people to constantly work from 7am-5pm only on work related activities when they have access to a high speed network and the endless media delights of the internet.

So why aren't more companies marketing their content and programs towards the everyday worker. I would suggest online radio broadcasters to really consider focusing all of their efforts on making stations that users would enjoy at work or something that would cater to the working lifestyle. People don't necessarily have access to their music library at work, so thats why services like pandora or lastfm are so popular in the work place.

I think content providers like webcasters and even broadcast networks could pay more attention to this market. Its very similar to the reason why people listen to radio in the car. The captive audience at work could reap some serious benefits for media providers.