Recently I have been reading about mobile network operators tinkering with the possibility for advertising on the mobile device. This would be a very area for mobile network providers to enter because of people's general discontent with advertising and its seemingly inescapable grasp it holds on all forms of media.
An article on CNET News.com reveals that Nokia is planning on rolling out a mobile advertising service that they have developed that will give providers the power to offer personalized and targeted ads at mobile device users.
Now before we all get to bent out of shape about this, lets try to find some good in all of this evil corporate hullabaloo.
Wireless carriers are enduring "heavy losses" in their voice business. The network operators could potentially gain 50% of this ad revenue, which is supposedly going to be an estimated "11 billion dollars" by 2011. That is some serious cash that these networks obviously can't ignore.
The positives this might bring to the consumer is enriched data applications and more mobile media content. This could help fund the emergence of a truly media rich environment on the mobile device. Finally, network operators might put the resources they gain from this ad service to making the mobile media experience more seamless, enjoyable, and rich.
However, this might be too big of a price to pay. I can easily foresee this kind of advertising annoying users as a mobile phone is one of the only sacred places left that we don't necessarily have to endure abrasive, intrusive, and irritating advertisements that we encounter in any of our other media activities.
The only way this could work is if it was discrete, tasteful, and direct user benefits and improvements to mobile media capabilities were a direct effect of this sort of advertising becoming a reality.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment